Our Story

About Us – Periodt.

Premium period care, grounded in culture, designed for confidence — for today, tomorrow, and the next generation.

Our products are more than underwear.
They’re part of a movement — premium, luxe, and designed for comfort, protection, and style. They’re made to help you feel good in your own skin, whether you’re on day one, day five, or anywhere in between. We believe period care should be beautiful, functional, and something you’re proud to own.

Our kaupapa is grounded in:
 • Empowerment – giving every person who menstruates the confidence to live fully, without limits.
 • Sustainability – reducing waste with reusable products that last.
 • Culture & Connection – honouring Indigenous healing, traditions, and the sacredness of menstruation.
 • Community – creating safe, open spaces to talk about cycles, bodies, and self-care.

We’re building a brand that’s not just for now — but for the next generation.
We’re here for the woman who came before us, for the ones growing up now, and for the ones still to come. No shame. No limits. Periodt.